How It Works
As one of our customers
put it, "you guys put the entire Internet on a
piece of paper!" Well, it's not really paper, but what
she means is, most simply put, Andiamo brings brands clarity to an
otherwise chaotic array of unstructured and very messy data. We deliver
our customers clear, compelling and actionable intelligence. Here are
the steps we take to accomplish that:
1. Data collection
Andiamo collects data from multiple sources – blogs, forums, review sites, message boards as well as pr newswires, news and interest web sites – capturing both user generated and mainstream media. The data is collected in various ways: via our proprietary web crawler and from select data partnerships, ensuring a robust data set.
2. Data processing
Advanced filtering technology is employed to discard useless and irrelevant information, such as splog (blog spam), duplicates, or simply erroneous information (same brand name, wrong industry – similar brand name in a different industry). The data is further processed and clustered into into logical groups for analysis.
3. Data analysis
The clean data sets are then analyzed at the article level (i.e. actual blog post or news story), channel (i.e. user generated or mainstream media), and source (actual website) levels. The analysis places values based on its authority, reach, relevance, sentiment and level of speaker influence. We use a combination of advanced technology and a layer of select human review to ensure a high degree of accuracy and integrity.
4. Reporting
Reports are continually updated and delivered via a Web-based interface, and can be accessed anytime. Our reports can be downloaded to XLS, PDF and XML formats. We also offer email summaries.
