Businesses have always needed to monitor media to uncover information relevant to their brands. With the explosion of millions of blogs, message boards, forums, and review sites empowering consumers to discuss in real-time detail their opinions, it is simply too fragmented to keep track of. Technorati estimates there are 75,000 new blogs created daily, and 1.2 million new posts each day. And that's just blogs. This wealth of information is too valuable to ignore.